BLOCK WATCH / MARKETING DIAGNOSTIC / EST 2016
BUILT TO GROW
YOUR REVENUE
We run a free marketing and sales diagnostic to find exactly where you're losing revenue, then we fix it.
Wrong hires. Outsourced teams with no skin in the game. DIY campaigns that burn time and budget, and still no clear answer for why growth has stalled. We built a marketing diagnostic for exactly this moment.
BUILT FOR
Early-Stage & scaling B2B/B2C
FIRST STEP
Clarity. Not a campaign
OUTCOME
A marketing plan you can actually execute
WE DON’T SELL TOILET PAPER, BUT WE TOILETLY COULD.
Why Block Watch?
· We diagnose before we prescribe — no cookie-cutter plans
· We measure revenue, not likes — your metrics are pipeline and sales
· We train your team if you want — so you're not dependent on us forever
63% of SMBs can't measure their marketing ROI
We find the gaps before we charge you anything
$1 in $3 in ad spend goes to unmeasured channels
We also give a sh*t.
HOW IT WORKS
One focused marketing session. We look at your marketing and sales motion the way an outside operator would, and we tell you what we actually see. The result isn’t a pitch. It’s a clear map of what’s working, what isn’t, and what to do next with or without us.
Find out exactly where your marketing is losing money — for free.
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We meet and learn your business. No forms. Just a real conversation.
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We run a free marketing and sales diagnostic. We find the gaps.
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We build and run the plan or train your team to do it with AI tools.
No commitment. No 40-page deck. Just clarity.
REAL BUSINESS. REAL RESULTS.
QUESTIONS WE GET ALL THE TIME. ANSWERED STRAIGHT
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Most small businesses pay between $1,500 and $10,000 per month for agency services, depending on scope. Project-based work (like a website or campaign launch) typically runs $3,000–$25,000. Retainers for ongoing strategy and execution land in the $2,500–$7,500 range for most small-to-mid-sized businesses.
The more honest question isn't what it costs, it's what unmanaged marketing is already costing you. Leaky funnels, underperforming ads, and no attribution means you're spending money anyway. You just don't know on what.
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A Block Watch diagnostic covers the five areas where small business marketing most commonly breaks down:
1. Visibility audit — Are you showing up where your buyers are looking? We check search presence, local listings, and basic SEO signals.
2. Message clarity — Does your homepage tell a stranger what you do and why it matters in under 8 seconds? Most don't.
3. Funnel integrity — Where are leads entering and where are they dropping off? We trace the path.
4. Attribution gaps — Do you know which channels are driving revenue, or are you guessing?
5. Quick-win inventory — Three to five things you could fix this month with no new budget. -
Depends on the channel and what you mean by results. Here's the honest breakdown:
Paid ads: Data within 2–4 weeks. Profitable campaigns typically take 60–90 days of optimization.
Content and SEO: Traction at 3–6 months. Authority that compounds at 12+ months. If someone promises faster, ask what they're measuring.
Referral and retention programs: First results in 30–60 days for businesses with existing customer bases.
Conversion rate optimization: Measurable lift within 30 days for sites with existing traffic.The mistake most small businesses make is expecting all channels to work on the same timeline. They don't. A good strategy sequences them.
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Do I need a full-time marketing person or can I outsource?
For most small businesses under $5M in revenue, a full-time marketing hire is premature and expensive to get wrong. A mid-level marketing manager costs $65,000–$90,000 in salary alone, plus benefits, before they've built a single campaign or figured out your business.
Outsourcing gives you a broader skill set (strategy, paid media, content, analytics) for the same or lower cost and without the carrying risk if priorities shift. The tradeoff is less institutional knowledge and lower availability for day-to-day execution.
The model that works best for growth-stage companies: outsourced strategy and specialized execution, with an internal coordinator or ops person who owns the relationship. You get senior thinking without a senior salary.
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Strategy answers: who are we talking to, what do we want them to do, what's the message that moves them, and which channels get us there most efficiently. It's the plan.
Execution answers: what goes live today, how does it look, when does it post, how does it get measured. It's the work.
Most small businesses are stuck in execution without strategy — posting, running ads, sending emails — with no coherent line connecting activity to revenue. They're busy, not effective.
Some agencies only do one or the other. A creative shop produces great content with no channel logic. A media buyer runs ads with no message discipline. You end up paying twice.
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Yes — and honestly, this is where the work gets interesting. Most small business marketing problems aren't marketing problems. They're handoff problems. Marketing generates a lead, sales doesn't know what the lead was promised, and the deal dies in a gap nobody owns.
We work directly with sales teams to align on three things: lead quality definition (what does "qualified" actually mean for your pipeline?), handoff protocol (what does the lead know, expect, and care about by the time sales picks up?), and feedback loops (what's closing, what's not, and why?).
Marketing that doesn't talk to sales is a cost center. Marketing that feeds sales is a revenue driver. We build the second kind.